Why track social shares
Keeping track of social shares lets you measure engagement and effectiveness and plan future content. With Logic Hop you can take it a step further and use a share as a signal: imagine knowing a returning visitor has shared your site, post, or photos — and personalizing their content based on that action.
JavaScript callbacks make it possible
A JavaScript callback is a function called after an action completes — in this case, after a visitor performs a social share. Capturing that callback lets you set a Logic Hop goal at the moment of sharing. Logic Hop released a free callbacks helper for the Monarch social share plugin from Elegant Themes, which otherwise lacks JavaScript callbacks, so you can fire a goal when a share happens.
Personalize based on shares
Once a share triggers a goal, you can build conditions around it — for example, thanking sharers, offering them a reward, or surfacing related content. The share becomes another data point you can personalize against, just like location or campaign.