Conditional content lets you display, hide, or swap any element on your WordPress site based on who is visiting. With Logic Hop you build rules once and reuse them across pages using Logic Tags, Logic Blocks, and Conditional CSS — all of it cache friendly.
Logic Hop provides several ways to implement conditional logic for content personalization. A condition is simply a question about the visitor — their location, referrer, campaign, device, behavior, or lead score — and when it is true, Logic Hop shows the content you mapped to it. Build a condition once and reuse it anywhere on your site.
Target by location, time of day, referring site, and UTM campaign
Trigger on completed goals or a visitor's lead score
Reuse the same condition across pages, posts, widgets, and menus
Logic Tags and Logic Blocks
Logic Tags are small snippets you drop into a post or page that are replaced with dynamic content at render time, while Logic Blocks bring the same conditional power to the WordPress block editor. Wrap any content — text, images, videos, or forms — so it appears only for the audience you choose, with support for else and else-if branches.
Conditional CSS
Conditional CSS dynamically generates styles based on an individual visitor's actions. The class is derived from a condition's WordPress slug: when a condition such as Today is Friday is met, Logic Hop adds a class to the body element (for example lh-today-is-friday) and generates the matching stylesheet, so you can style or reveal elements purely with CSS. When the condition is not met, the opposite rules apply automatically.
Works with your cache
Conditional CSS rules are generated when the page loads and are not cached, and Logic Hop's Javascript Mode keeps Logic Tags and Logic Blocks accurate even when your pages are served from a caching plugin. You get personalization without giving up performance.
Where teams use it
Conditional content powers personalized hero sections, location-aware offers, returning-visitor messaging, GDPR-aware notices, and PPC landing pages that match the ad a visitor clicked. Anywhere a one-size-fits-all page is costing you conversions, a conditional rule can lift it.
Questions this page should answer
Does conditional content work with caching plugins?
Yes. Conditional CSS is generated at page load and not cached, and Javascript Mode evaluates Logic Tags and Logic Blocks via AJAX after a cached page loads, so personalization stays accurate.
Do I need to code to build conditional content?
No. You create conditions in the Logic Hop interface and insert Logic Tags or Logic Blocks with the Tool Palette. Conditional CSS is also available if you prefer to style with classes.
